It all began with a bloke called Davey...

It all began with a bloke called Davey Hughes. He couldn’t find hunting gear tough enough for New Zealand’s harsh terrain and wild weather. He and his mates wanted to stay warm, dry, and comfortable so they could hunt harder, longer, and better. In 1994, Swazi was born in Levin, New Zealand, and in true Kiwi fashion, out of a garage.

The SWAZI® Clan – are the people who guide and shape what we make. Your high expectations inspire and drive us to make gear to conquer the most demanding conditions on the planet. Our Clan has always shaped what we do. The Swazi community continues to push us to innovate, improve, and create outdoor gear that stands up to the world’s harshest conditions. Whether you’re deep in the bush, working the land, or taking on the elements, we’ve got your back.